I am currently in a marketing class, (and I am loving it by the way) and in this class, we had to do a project where we had to evaluate a group of companies, and had to analyze who their key audience was, how effectively they targeted that audience, and what they did to effectively market their product/service/etc. We then had to come together as a team and discuss what each of our thoughts were, and why we thought it was so effective. The assignment was prefaced with the fact that these marketing ads were some of the most successful marketing campaigns ever to be launched.
This seems like a pretty chill assignment, but I really struggled with it, a lot. And it came down to one thing, and out of the 28 people in my class, I stood alone. I even got ripped apart by my teacher.
Every single company had sex laced through their marketing campaigns (I.E. Carl's Jr.). Some of them I had never seen before, but some of them I had heard of/seen before. But my first comment was that I would never want to support those companies simply for what they stood for.
I'm not against people who believe differently than me, or that have different values than me, but I'm not about to support multimillion dollar companies who make their money off of sexual advertisements.
My class and teacher found this to be completely unfathomable. "Why don't you see the brilliance in this? Do you understand how successful this ad has been? Doesn't this make you want to buy their products?"
No. To all of those questions. Now, for the assignment, I had to admit that they nailed it with who they were targeting (still using carl's jr as the example): hormonally raged teenage boys who can only afford cheap food and eat like giants. So yeah, they got to them alright. (PS: Their hamburger with chips and a hot dog on it - most disgusting looking thing I've ever seen)
But, my teacher later graded my assignment and told me that considering the fact that I absolutely made it clear where I stood with immorality, and promoting your company through the use of it, I had the facts and was able to pick out the correct concepts that we are learning about in class.
However, he also said that he wished all business people were willing to stand up for what they believed, and didn't just go with the crowd. He said that the business world would be in a much better place if there were more people who would do that.
Now, I'm not saying this to brag, or say "Look at me! I stood up for what I believe"
But I say this because I re-learned a huge lesson. Respect comes as you stand strong. It's okay to boldly defend your beliefs, and it's okay to do so without backing down, because when you are standing up for things that are right and true, you will gain respect. And the Lord will bless you for that.
Whether it is a school assignment. defending the faith in the workplace. defending the family. or whatever it is. Be bold. Be firm. Be loving. and Be kind.
That's when miracles can happen, and lives will change. Including our own.
Sunday, June 7, 2015
You know, sometimes you just have to be real.
You want to be optimistic and positive, but you sometimes just need to be real.
So here is Lindsay Ann Witt being really really real.
My life is awesome.
My life is full of great things.
I am so blessed.
The last couple weeks have been emotional to the max.
Sometimes I've been emotional because I feel so blessed.
Sometimes I've been emotional because I have great, righteous desires that I want to have come to pass, but for some reason, it just isn't the right time.
Sometimes I've been emotional due to confirmations that I'm in the right place and doing what I need to be doing.
Other times I've been emotional because have felt so much love from people I live with, and the Lord Jesus Christ.
Just a whole array of emotions. And I'm learning that emotions are great, powerful tools to understand where you are at, and that emotions aren't a sign of weakness, but a sign of vulnerability, which is a huge strength that I oftentimes under estimate.
Throughout the last couple weeks I've realized more and more the strength that comes fro relying on the Savior and His Atonement. Problems aren't immediately solved, fears aren't immediately calmed, and dreams aren't immediately granted, but you are given a strength beyond your own to continue onward and put one step in front of the other.
I'm realizing that there is a point in life when although you are surrounded by great people, and you have a great support system, that there is only one person who REALLY knows how you feel deep down, what you are going through, how deep your desires really are, and how big your dreams are. He is the only one who can help those things become a reality.
And it's only in HIS time that that will happen.
And I am not patient. At all.
I have never in my life wanted to more clearly see His time frame and His plan for me.
In every area of my life.
I have never wanted so badly to feel of His infinite love on a constant basis.
I have never wanted so badly to know of the eternal nature of His suffering in the Garden of Gethsemane and on the cross at Calvary, and what that means for ME.
I taught the Atonement for 18 months on a daily basis.
I have learned about it and been taught it since I was a tiny child.
I have used it and applied it time and time again in my life.
But it is so magnificent, so glorious, that our mortal minds can't truly comprehend it.
For me, the last couple weeks, I have felt of it's power as I have had loneliness subside.
I have felt it as I have had opportunities to share the gospel with people I know.
I have felt it as I had prayed through tears that I will have strength and peace and hope beyond my own.
I have felt it as I have served others.
I have felt it as i have counseled with parents and others.
I have seen this quote come to life for me:
"In the gospel of Jesus Christ, you have help from both sides of the veil, and you must never forget that. When disappointment and discouragement strike, remember and never forget that if our eyes could be opened, we would see horses and chariots of fire riding at reckless speed to come to our protection"
-Jeffrey R. Holland
It is much harder for me to be patient with the Lord's timing when it has to do with worthy righteous goals than anything else. I'm learning a lot, I'm trying to have an eternal perspective, and I'm facing each day strong and determined.
While I may be shedding a few more tears, I know God lives. I know He is there. I know He loves us.
And therefore, I know it will all work out.
And for that I am grateful.
Tomorrow is a new day.
And with His help, I can succeed gloriously.